What is Churn?
Churn, also known as customer attrition, refers to the rate at which customers stop doing business with a company over a given period. It is a critical metric for subscription-based businesses and any company that relies on recurring revenue. High churn rates can indicate customer dissatisfaction, competitive pressures, or issues with the product or service.
Churn can be measured in several ways, including the number of customers lost, the percentage of the customer base lost, or the revenue lost due to customer attrition. There are two main types of churn: voluntary churn, where customers actively decide to leave, and involuntary churn, which occurs due to factors like payment failures or account closures.
Understanding the causes of churn is essential for developing strategies to reduce it. Common reasons for churn include poor customer service, lack of product value, better offers from competitors, or changes in customer needs. Businesses can use customer feedback, surveys, and data analytics to identify these causes and implement targeted retention strategies.
Reducing churn requires a proactive approach. Businesses should focus on improving customer satisfaction, enhancing product features, and offering personalized experiences. Providing excellent customer support, regular communication, and incentives for long-term commitments can also help retain customers.
Monitoring churn rates over time allows businesses to evaluate the effectiveness of their retention strategies and make data-driven decisions. Lowering churn not only improves customer lifetime value but also contributes to sustainable growth and profitability.
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Absorption Pricing
Accounts Receivable
ACH
Advance Billing
AI Agent Pricing
AI Model Pricing
AI Token Pricing
AISP
ARR
ASC 606
Automated Investment Services
Automated Invoicing
Basing Point Pricing
Basket-based Pricing
Billing Cycle
Billing Engine
Captive Product
Channel Incentives
Channel Pricing
Choke Price
Churn
Clearing and Settlement
Commercial Pricing
Competitive Pricing
Consolidated Billing
Consumption Based Pricing
Contribution Margin-Based Pricing
Conversation Based Pricing
Cost Plus Pricing
Cost-Based Pricing
CPQ
Customer Based Pricing
Customer Profitability
Deal Management
Deal Pricing Guidance
Deal Pricing Optimization
Decoy Pricing
Deferrred Revenue
Digital Banking
Discount Management
Dual Pricing
Dunning
Dynamic Pricing
Dynamic Pricing Optimization
E-invoicing
E-Money
EBIDTA
Embedded Finance
Enterprise Resource Planning (ERP)
Entitlements
ERP
Feature-Based Pricing
Finance AI
Fintech
Fintech Ecosystem
Flat Rate Pricing
Freemium Model
Frictionless Sales
Generative AI Pricing
Grandfathering
Guided Sales
Hedonic Pricing
High-Low Pricing
Hybrid Pricing Models
Idempotency
IFRS 15
Insurtech
Intelligent Pricing
Invoice
Invoice Compliance
KYC
Lending-as-a-Service (LaaS)
Lifecycle Pricing
Loss Leader Pricing
Margin Leakage
Margin Management
Margin Pricing
Marginal Cost Pricing
Market Based Pricing
Metering
Micropayments
Minimum Commit
Minimum Invoice
MRR
Multi-currency Billing
Multi-entity Billing
Neobank
Net Dollar Retention
Odd-Even Pricing
Omnichannel Pricing
Open Banking
Outcome Based Pricing
Overage Charges
Pay What You Want Pricing
Payment Gateway
Payment Processing
Peer-to-peer Lending
Penetration Pricing
PISP
Predictive Pricing
Price Benchmarking
Price Configuration
Price Elasticity
Price Estimation
Pricing Analytics
Pricing Bundles
Pricing Efficiency
Pricing Engine
Pricing Software
Product Pricing App
Proration
PSD2
PSP
Quotation System
Quote Request
Quote-to-Cash
Quoting
Ramp Up Periods
Real-Time Billing
Recurring Payments
Region Based Pricing
RegTech
Revenue Analytics
Revenue Backlog
Revenue Forecasting
Revenue Leakage
Revenue Optimization
Revenue Recognition
SaaS Billing
Sales Enablement
Sales Optimization
Sales Prediction Analysis
SCA
Seat-based Pricing
Self Billing
Smart Metering
Stairstep Pricing
Sticky Stairstep Pricing
Subscription Management
Supply Chain Billing
Tiered Pricing
Tiered Usage-based Pricing
Time Based Pricing
Top Tiered Pricing
Total Contract Value
Transaction Monitoring
Usage Metering
Usage-based Pricing
Value Based Pricing
Volume Commitments
Volume Discounts
WealthTech
White-label Banking
Yield Optimization
Why Solvimon
Helping businesses reach the next level
The Solvimon platform is extremely flexible allowing us to bill the most tailored enterprise deals automatically.
Ciaran O'Kane
Head of Finance
Solvimon is not only building the most flexible billing platform in the space but also a truly global platform.
Juan Pablo Ortega
CEO
I was skeptical if there was any solution out there that could relieve the team from an eternity of manual billing. Solvimon impressed me with their flexibility and user-friendliness.
János Mátyásfalvi
CFO
Working with Solvimon is a different experience than working with other vendors. Not only because of the product they offer, but also because of their very senior team that knows what they are talking about.
Steven Burgemeister
Product Lead, Billing